Resume — Julia Naftulin

Experience

Special Projects Editor, Business Insider

February 2024 - Present

Pitch, edit, and produce newsroom-wide packages on topics like tech, business, and culture

Senior Health Reporter, Business Insider

November 2018 - January 2024

Pitch, write, and produce 4 to 5 articles a week, with a focus on health-concept explainers and personal narratives
Interview health, medical, and lifestyle experts and distill their expertise into consumer-friendly copy
Coordinate content calendar with editors, using SEO best practices and social media trends as a guide
Conceptualized and launched 2 advice columns, shaping voice and leading art direction for bi-weekly publishing

Associate Commerce Editor, Dotdash

February 2018 - October 2018

Managed a team of 10+ freelancers, recruiting new talent as needed
Assigned and edited best-of product guides with a focus on wellness, beauty, and fitness categories
Updated existing guides to generate revenue, improve search rank, and boost user experience
Strategized new product guides monthly, using SEO tools as a guide
Created weekly commerce content performance reports to inform content planning

Assistant Editor, Health.com and Health magazine

July 2016 - February 2018

Pitched, wrote, and produced up to 3 news stories daily and 3 evergreen feature stories weekly
Edited buying guides and slideshows for style and clarity
Assisted audience engagement editor with Pinterest, Facebook, and Instagram strategy
Conceptualized and executed multimedia projects like the Whole30 Diaries to boost audience engagement
Wrote video scripts for nutrition, fitness, and beauty videos

Google Analytics, Google Trends, Chartbeat, Asana, Facebook, Instagram, Pinterest, Social Flow, basic HTML, SEMrush, AP Style, Adobe Creative Suite, X

Syracuse University, 2016
S.I. Newhouse School of Public Communications, Bachelor of Science in Magazine Journalism
Political Science Minor

Learn more about my work experience on my LinkedIn profile.